Utilizing Google Ads is essential to give your online business proper visibility in Google’s crowded search results. Google Ads extensions boost this visibility by offering additional information about your business. This includes links to sites, images, contact information, and more. You can also check out our guide to optimizing your Google Shopping Ad. Here's a quick guide to the different Google Ads extensions and what they can do for your business.
This extension allows you to provide your location, description lines, and URL in the advertisement. This can help potential customers to easily locate your business. For example, try adding a display map of your business location for more convenience.
The call extension allows you to add a click-to-call phone number to your ads. Therefore your customers can call easily from their mobile devices. For instance, this convenience can have a significant impact on your click-through rate. Which in turn gives more insight into customer engagement. Plus, you can track calls made through this extension as conversions on the Search Network.
With site links, you can promote multiple services or products at once. Users can have anywhere from one to six links that go to an individual landing page. These are great for seasonal promotions because they can be updated and customized at any time.
A drawback to sitelinks is that there is no guarantee these will be seen. Above all, Google will make the ultimate decision of whether or not these extensions show. They base it on the bid amount and ad quality. When using sitelinks, ensure you have keywords with high-quality scores, and that the sitelinks are short and approved.