You created your website with your ideal customer in mind, which is why it's absolutely incredible. However, that is only one portion of the key to success for your online business. In order for your website to be fully effective, you must educate yourself on the conversion rate optimization of your website and how to gain conversions.
Conversions can significantly impact your business, giving you a higher return on investment and helps your visitors come to you. Because of their importance, you have to optimize your site to have a higher conversion rate. Not sure where to start? BrandRep is here to help! Take notes as we explore this topic further and help your small business’s website reach its full potential.
Micro and Macro Conversions - A Quick Breakdown
First, you must understand that there are two different kinds of conversions:
A micro conversion shows your business’s potential for success. Some examples of micro conversions are social media links, following on social media, or reading a blog.
A macro conversion reflects a real return on investment. Examples of macro conversions include using a signup form, a call to action button, or accepting an offer.
Why is each important?
While micro-conversions may not give you a monetary ROI, they can give you insight into your customer’s behavior and what they are looking for while they are exploring your site and social media pages. Use them as an avenue to gain macro conversions. Meanwhile, macro conversions allow you to have a proof of concept for your SEO efforts and show that you can make money through your website.
What is Conversion Rate Optimization?
Conversion Rate Optimization, also known as CRO, is a method of using analytics and user feedback to improve the performance of your website. According to Forbes, “It typically involves elements of visual design, copywriting, user experience, psychology, testing out different versions of your website content, and the neuromarketing to influence people to act."
What are Key Performance Indicators?
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. KPIs are especially important to track when optimizing your conversion rate.
Who should you be targeting when using CRO?
This part is very simple. You should be targeting people who have expressed an interest in your site or product or have a problem that your product or service can solve.