Updated: Jun 9
As COVID-19 continues to prohibit most organizations from resuming business-as-usual, your online presence has never carried such weight. Today, we’ll take a closer look at one of the most critical factors of overall online success, and one of the best website practices: your SEO strategy.
A Closer Look at SEO
SEO, or Search Engine Optimization, is a method of growing the quality and quantity of website traffic. The end goal of SEO is to ensure search engines and consumers can easily digest your website – from keywords and photos to meta-descriptions and more.
Why Does That Matter, Now?
An internet survey conducted by Pew Research Center has found that upwards of 91% of consumers use search engines to locate products and services - a trend that can only increase as users continue to log significant time online. If your website is not utilizing SEO techniques, your services and solutions may be harder for consumers to find you via search. Now more than ever, online visibility is crucial.
So, how can we better ensure search engines best serve your site? It’s simple. Search engines (and users) are looking for high-quality, relevant content.
What Does That Mean for My Site?
To better determine how SEO can benefit your business, let’s take a deeper dive - examining two types of SEO techniques. It is important to incorporate and understand both in order for your online efforts and website to succeed.
On-site SEO, or on-page SEO, is described as the process of segmenting a website to increase its ranking and visibility. In other words, you're making a page “relevant” or “search engine friendly."
That entails optimizing or tweaking your website for search engine technology to easily crawl and understand the intended purpose of your content. From your HTML codes to the actual content on-page, on-site SEO is a crucial component to website success.
Content should be well written and relevant, so take a closer look at your on-page copy under this lens. When searching for your business or brand, what is your consumers' intent? Seeking services? Free resources? How might they search for you?
All of these are important behaviors to keep in mind for SEO success.
Prioritize Video for SEO
While digital is ever-evolving, video remains a must-have for your website, especially when it comes to SEO. Why? Ultimately, pages with videos rank higher on SERPs, or search engine results page, by increasing click-through rates, lowering bounce rates, and creating better backlinks. Each of these is indicative of a healthy website.