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Everything SMB's Need To Know About Google's BERT Update



Google has recently published its newest update to their search algorithm now titled Bert.


The update was rolled out publicly in November 2019 and tweaks how Google responds to search engine results and their SERP rankings. This change has been dubbed their biggest update to the search engine result page in the past 5 years.


Now the big question on everyone's mind is whether this new update is something to pay attention to? How does it affect the search engine results for small businesses, if at all? Well, we're in luck! The short answer is:


Small Businesses have nothing to worry about with the Bert update.


This new update won't affect the result pages that a user already uses to find a business. Unfortunately, it's never that simple.


I should clarify that a business has nothing to worry about IF they have been doing good SEO practices. If their website is using black hat SEO or keyword stuffing, then they may suffer in the google search rankings.


Let's dive deep into what the Bert update is, and how small businesses can capitalize on the new search engine update.


What Is Bert?


Bert stands for, Bidirectional Encoder Representations from Transformers.


Yikes, the definition even sounds intimidating and technical, but it doesn't tell you much about what Bert actually is. In short, the Bert update helps Google decipher more clearly the context a search query has as a whole, rather than word per word.


Google has provided great examples that can help explain this concept a bit better.


To best showcase Bert, let's look at a search result for "2019 brazil traveler to USA need a visa".