Wondering why it seems like prospects are ignoring your emails? You may not be catching their eye and engaging them with your content. Let’s explore the do’s and don’ts of interacting with your email prospects, and how to get them to engage them with your content.
Start off strong: write effective subject lines
Your prospects receive hundreds of emails per day, so if the subject line isn't eye-catching enough, they can often go unopened. Make sure your emails don't get lost in the masses. Write subject lines that create curiosity, but don't, under any circumstances, trick prospects into opening your emails with a promise you can not deliver.
Think of your subject lines as your only chance to make a good impression and get creative. You can pose a question to get readers thinking. Another way to create a subject line is to personalize. Include your prospect's name to build rapport with them and strengthen the relationship.
Here are some additional tips from JeffMolander.com:
Make your subject line familiar sounding yet also vague (don’t be too specific)
Have it be provocative...a little bit weird...yet credible
Keep it as short as possible (2-4 words is best)
Keep emails simple and straight to the point
If you want to increase the likelihood that sales prospects will open your emails, then keeping emails short and to the point will be hugely beneficial to you. Again, remember that people are busy, so make sure that your email conveys every point you want to offer while keeping it short enough to scan quickly.
Establish your credibility
If you want to build trust with your email recipients, then you can provide useful stats or testimonials within the email. Tell prospects about the percentage of successful customers you have had in the last year, or the number of people who would recommend your business to a friend. You can also provide PDFs with testimonials, case studies, and awards you have received.
Emphasize the solution
Show your prospects why the information in the emails you send is beneficial and establish how your services solve the problem the customer is facing. The biggest mistake in an email is to highlight your services without explaining how it solves the customer's problem. Customers want to know how you will make their lives easier.