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How Should Your Business Respond To Rising Coronavirus Concerns

Updated: Jun 23



The safety and well-being of your customers and employees need to be the top priority for businesses and companies. The Coronavirus, or COVID-19, has put sanitary measures at the forefront of everyday activities. This can change the day-to-day of a business, but it does not have to stop daily business.


With fears of the coronavirus spreading, it's time to take a step back and see what your business can do to bring calm. This begins by educating both your staff and your clients.



How to Create Awareness For Your Employees and Customers


Educate Your Employees

The best way to educate your customers is to make sure your employees are informed as well. Undergoing training on proper hygiene will go a long way to prevent the spread of any contact-born viruses. This includes 20-second hand washing, hand sanitizing, and avoiding hand contact.

Here are a couple of tips on approaching your team when speaking to them about the coronavirus.

  1. Do Daily Updates

a. Information is being updated faster than we can catch up. It's essential to be on top of what the CDC and government inform us on. By doing daily updates, you are keeping your employees informed accurately and, in turn, relaying the best information back to your clients.

  1. Beware Of Hype

a. News outlets love showcasing the best headlines that will garner them the most clicks. These headlines provoke unnecessary overreaction that increases misinformation in public. Try to keep the hype over these news headlines under control and bring everyone into more reasonable expectations.

  1. Use Credible Sources

a. Following the CDC and the information they give to the public is your best bet. Avoid repeating news that you read from social media and others who do not have the credentials to be giving out health information. This will keep your business credible and safe.

  1. Create Reassurance

a. As a business leader, your workers will look up to you and follow your lead. Be sympathetic to the situation and reassure your employees that you have their best interest in mind.

  1. Create A Clean Environment

a. By creating a clean environment, your office/services will be less likely to transmit any viruses. Offer hand sanitizer in the break room, and encourage your employees to wipe down their desks and keyboards.



Notify Customers


This step is easy! The best way to tone the tension down is to inform the public about the different ways the virus spreads and behaves.


Take this opportunity to reach out to your email list about some measures that the CDC has published. This way, your audience knows how to combat the virus and how to prevent its spread.

Sending them an email with this poster from the CDC c