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How To Build Excitement For A Product Launch

Updated: Jun 8


This is an image of the word "New", wrapped in a red circle. The idea is a "New" product can help create a buzz for your business.

Hosting a great product launch is extremely exciting for an e-commerce business. As a business owner, you invest your blood, sweat, and tears into every product you release, not to mention a lot of money. Of course, you want your product to do well!


It's important to convey that excitement to your customers. If you can create enough buzz around a new product, it can significantly impact the launch's success. In the following post we cover how to create excitement around your next product launch.


Do your research


Before all else, research your competitors. It is likely that a company out there has a product that is similar to yours. You need to know the pros and cons of their product and how yours stands out from theirs. Once you figure out the latter, use this information to promote your product.


Build your audience


Create buzz even before a product is launched by creating an audience behind it. Take customers through the journey of creating your product so they feel more invested in the product you're launching and more excited when it's finally out.


Contact the press


If it is in your budget, hiring someone to write a professional press release. A press release helps to educate your potential customers about your business journey and build curiosity about your product. Since press releases are often published to news sites, you can reach a wider audience.

This is an image of a pretend countdown to a grand opening of a business. It adds to the importance of picking a date for a product launch.












Use a countdown


Another way to build enthusiasm around a product is to create a countdown. This builds anticipation with your audience, making them more excited for when your product launches. You can showcase your countdown on your social networks and your blog posts, as well as your website.


Get influencers involved