COVID-19 has fundamentally changed the way our world operates, at least for now. High level, it appears there’s nothing this pandemic hasn’t impacted even partially…including, your relationship with search engines. While stay-at-home-orders increased internet usage exponentially, your business or industry may have noticed a dramatic decrease in search traffic.
As many states approach the second and even third stages of economic re-entry, we expect to see search skyrocket again, this time, for goods and services offered by small businesses most consumers have anxiously awaited as well as those in demand during the pandemic.
This highlights the questions: Is your business visible and optimized for post-COVID success?
If you’re uncertain, it’s time to take a closer look at SEO and Google Ads.
SEO – Search Engine Optimization:
SEO, or Search Engine Optimization, is one of the most impactful digital marketing efforts: increasing both the quality and quantity of website traffic. Careful enhancements can make your website both search engine and user friendly, driving greater traffic, conversions, and ultimately, sales.
As users resume or continue searching for your services and expertise, SEO ensures your page appears in relevant search results.
What Do Search Engines Want?
As mentioned, effective SEO strategies don’t just consider search engines, but the users themselves. Given that engines, like Google and Bing aim to serve the highest quality and most relevant results, websites should be kept up to date with relevant information about your business.
Why is SEO Important Now?
Arguably, SEO has never been more important. Social media and paid advertising can funnel traffic to your website, however, a great majority of online traffic is driven by search engines. While the search for most small businesses sank during the initial lock-down, consider this: COVID has guaranteed that search is only going to be even more ingrained in our lives. In months and even years to come, reliance on search engines can only accelerate. Capitalize on the continued spike and ensure lasting results, by prioritizing SEO now.
· Local search is crucial with consumers contained within their communities
· Many consumers (up to 75%) are looking to support small businesses
SEO for Small Businesses as We Recover from COVID-19
If you’re considering investing time and resources into your SEO, where should you start?
Fix Your Technical issues: Speed, broken links, un-optimized pages, and duplicate content can all negatively impact your site’s traffic and ranking.
Create Compelling Content: Search engines and users alike appreciate high-quality, value-rich content. Ensuring your site hosts a variety of well-written, long-form content will work towards keeping users engaged and search engines happy.
Keyword Research: Keywords help search engines identify your content as relevant and solution-providing. To help your business rank in the right search results, your page must conta