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Strengthening Your Brand with the 4 C’s: Channel, Content, Communication, Consistency

Updated: Jun 9



As our nation looks towards reopening, reentry, and recovery in the wake of COVID-19, many businesses grapple with a glaring concern: how to reconnect and reach customers, post-pandemic.


Our solution? A sound Digital Marketing strategy operating around the 4 C’s: Channels, Communication, Content, and Consistency.


A Closer Look


At its core, digital marketing allows your business to connect with consumers where they are: online, driving actionable results. Connecting comes in many forms, but the desired outcome remains: establish brand awareness, increase online traffic, generate leads, and produce sales.


While the pandemic has fundamentally changed the way businesses operate, digital marketing may be one of the most valuable solutions to offset such shifts. From unprecedented barriers on face-to-face business, strained foot traffic, and general public concern - businesses hoping to navigate a daunting new normal are seeking new strategies to successfully connect with customers, online.


The Statistics


Pre-pandemic, the average American consumer relied heavily on online resources like search engines and social media channels to locate local businesses, assess offerings, and make purchasing decisions.


Search


A staggering 93% of online experiences begin with a search engine, and 61% of internet users report researching a product or business online before making a purchase.


Social


With over 40% of the world’s population on social media, 87% of those online report that a brand’s social presence plays a crucial role in their buying journey.


After nearly 100 days of significant lockdown, usage of such platforms has only increased and is expected to continue as consumers look to re-engage and resume some sense of normalcy.


Businesses must adapt to the greater digital demand with a strong online presence and sound marketing strategy, or risk missing out on crucial conversations, connections, and conversion.


The Four C’s


As you prioritize powering up your online presence, consider the crucial four C’s of a sound digital marketing strategy to ensure maximum impact.