Where To Spend Your Time (and Money) for Optimal Post-Pandemic Success
1. Social Media Marketing
Screen time and social media usage has skyrocketed as consumers nationwide shift to stay home, stay safe, and stay connected. Even as some businesses and states open up, many consumers are taking their business online! Make sure your business is part of the conversation! Facebook, Instagram, Twitter, YouTube - leveraging social media channels effectively may be your best bet to capture and keep your customers attention right now. From connection to conversion, now is your time to harness social media platforms as powerful tools for your business.
If you already have a strong social media presence, stay consistent! Many businesses are seeing greater organic reach and engagement as a reward for their efforts in publishing relevant, timely, helpful content. Your audience is spending the time online, be sure you are, too!
2. Search Engine Optimization (SEO)
Where does your business rank in Google? If a consumer were to search for a product or service you provide, would you be found easily, ranked highly by Google? If the answer is no, now is the time to ramp up your SEO efforts. During COVID-19 closures, some businesses may be pausing their SEO effort, making it possible for your business to rank higher in search without exceeding your budget! While reaping the benefits of SEO typically takes a bit of time, we’re seeing an incredible turnaround for many new clients as their competitors are scaling back.
3. Facebook/Google Ads
It’s natural to assume that during times of crisis, marketing efforts may be a waste of money. This is a natural and oftentimes unavoidable trap - one that we urge our clients to avoid, if possible. Why?
As states roll out reopening phases, you want to ensure your business is top of mind! Not all consumers are tightening their purse strings. Some are still actively seeking goods and services...don’t let your offerings get out of the game! For consumers that are facing increased financial hardship, they may not be purchasing right now, but they’re still connecting online - if your business can be part of the conversation, you can begin to establish trust and even a consumer relationship, post-pandemic.
Ads run on Facebook, Instagram, or Google will work to keep your brand relevant, reactive, and right in front of your target audience! Stay top of mind and accessible with ads - when customers are ready to purchase, you’ll be there.
How SEO Can Contribute To A Higher Online Presence
Make Sure Your Business Can Be Found Online (SEO)
Search traffic has increased significantly during quarantine, as has screen time, social media referral traffic, and time spent online. We’re all glued to our computers and phones. Seeking connection, updates, news, information, goods, and even services.
No matter the industry, your business absolutely should aim to stay relevant and seen throughout COVID-19. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found.
“People still place orders and need things even when at home. A lot of people still contact companies during work hours, and that is not going to change just because they are home. Your competition may adjust but that doesn’t mean you have to stop everything and lose sales.
But what I’ve learned from going through two crashes (the dot-com crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not.”
Why Does SEO Matter?
Google and other search engines want you to practice SEO because it communicates to them that you’re running a quality website. Once you’ve accomplished that, search engines know they can recommend you to their users. That is what SEO is all about — showing search engines that you’re trustworthy enough to earn a recommendation.
Highly competitive industries make it harder for individual companies to rank well. You need to make sure you’re working with an agency that knows what they’re doing and has a long track record of successfully navigating SEO. That’s where we come in.
SEO is like the gift that keeps on giving. With other forms of marketing, your exposure stops as soon as your payments stop. Take HomeAdvisor ads for example. The moment you stop paying them for your advertising, they will pull your business down. Goodbye exposure. The same goes for Yelp, Thumbtack, Angie’s List… even Facebook and Instagram Ads.
With SEO, however, the results are long-lasting. Yes, it takes some time to achieve top rankings. BrandRep guarantees first page results in 90 days guaranteed or they work for free until the job is done. Those rankings will remain for a long time, and with year-round “maintenance,” will keep you in the best position for growing your business long-term.
Our clients grow their business thanks to the key online business directories (Bing, Yahoo, Yelp, yellowpages.com), and use social media to market. Scale and establish trust with reputation management tools, like Review Generation Tool. We help them successfully navigate all of the above and more!
Even as the world looks to consider reopening, consumers are spending more and more time online! Whether customer purchasing behavior has changed fundamentally or this is simply a call to pivot, use this time to market your business successfully!
Not sure where to start? We’re here to help!